Identity and Strategy : by Olaf G. Rughase: "How Individual Visions Enable...."
Kategorie: Bücher > Englischsprachige Bücher > Sachbücher
How Individuals Visions Enable the Design of a Market Strategy that works
by Olaf G. Rughase
Schindl Rughase Partners, Landsberg/Düsseldorf and
the Zollverein School of Management and Design, Essen, Germany
This groundbreaking book explores the relationship between organizational identity and strategy and proposes a practical strategy
making process that helps to avoid the typical pitfalls in strategic change processes. In doing so, the author bridges an important gap
in management and strategy literature and explains how to practically link content and process
when designing market stragtegies. A new conceptual framework is also presented which emphphasizes the importance
and dynamics of ...
Preis: 20,00 EUR
Angebotsende: 22.01.2012, 12:46:13 Uhr
Identity and Strategy : by Olaf G. Rughase: "How Individual Visions Enable...." kaufen bei eBay


